premium


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at a premium

1. For an expensive price (typically because the item in question is hard to find). If you don't go Christmas shopping early, you'll only get the most popular toys at a premium later.
2. Difficult to obtain. Quiet moments are at a premium when there's a toddler in the house.
See also: premium

place a premium on (something)

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to place a premium on rented accommodation.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always place a premium on our customer service support, so never hesitate to contact us if you have a problem! With three young children, I place a premium on a shop where I can find everything I need in one stop.
See also: on, place, premium

put a premium on (something)

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to put a premium on rented accommodation.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always put a premium on our customer service support, so never hesitate to contact us if you have a problem. With three young children, I put a premium on a shop where I can find everything I need in one stop.
See also: on, premium, put

place (something) at a premium

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to place rented accommodation at a premium. They designed the city around pedestrians, cyclists, and public transportation, so parking spaces are placed at a premium, unfortunately.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always place good customer service support at a premium, so never hesitate to contact us if you have a problem! With three young children, a shop where I can find everything I need in one stop is placed at a premium in my books.
See also: place, premium

put (something) at a premium

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to put rented accommodation at a premium. They designed the city around pedestrians, cyclists, and public transportation, so parking spaces are put at a premium, unfortunately.
2. To place an especially high value on something; to consider something to be more important or valuable than is usual. We always put good customer service support at a premium, so never hesitate to contact us if you have a problem! With three young children, a shop where I can find everything I need in one stop is put at a premium in my books.
See also: premium, put

at a premium

at a high price; priced high because of something special. Sally bought the shoes at a premium because they were of very high quality. This new sports car sells at a premium because so many people want to buy it.
See also: premium

place something at a premium

to force up the value of something so that its price is higher. The rapid changes in the market placed all the medical stocks at a premium. The goods had been placed at a premium by the changing market conditions.
See also: place, premium

put a premium on something

to make something harder or more expensive to obtain or do. The recent action of the bank directors put a premium on new home loans. The scarcity of steel put a premium on the cost of new cars.
See also: on, premium, put

put something at a premium

to make something available only at an extra cost or through extra effort. The scarcity of fresh vegetables at this time of year puts broccoli at a premium. The high demand for apples puts them at a premium.
See also: premium, put

at a premium

At a higher price than usual owing to scarcity; also, considered more valuable, held in high esteem. For example, Since that article came out, the firm's stock has been selling at a premium and Space is at a premium in most stores. This idiom uses premium in the sense of "bounty" or "bonus." [Mid-1800s] Also see put a premium on.
See also: premium

put a premium on

Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.
See also: on, premium, put

at a premium

1. If something is at a premium, it is not easily available and because of this it has a high value. Space is at a premium in central London stores, as you can imagine. You can pick these carrots in June, when good vegetables are at a premium.
2. If you buy or sell something at a premium, you sell it for a higher price than is usual for that thing. People want organic foods so I can sell my eggs at a premium.
See also: premium

put a premium on something

or

place a premium on something

If you put a premium on something or place a premium on it, you believe that it is very important or valuable. Companies like these put a premium on training. I place a high premium on what someone is like as a person.
See also: on, premium, put, something

put (or place) a premium on

regard as or make particularly valuable or important.
1998 New Scientist Enormous forces would have acted upon the skull and neck, putting a premium on size and strength.
See also: on, premium, put

at a ˈpremium

having great value or importance; difficult or expensive to buy, find, obtain, etc: During a war, ordinary foods like bread or meat are often at a premium.Good mathematics teachers are always at a premium in this country.
See also: premium

put/place a ˈpremium on something

consider something very important or valuable: This company puts a high premium on the loyalty of its employees.
See also: on, place, premium, put, something

at a premium

More valuable than usual, as from scarcity: Fresh water was at a premium after the reservoir was contaminated.
See also: premium
References in periodicals archive ?
The NetPass one-click registration feature enables users to access all premium content from participating publishers without having a subscription or repeatedly filling out forms.
The total premium charged and, if the premium is to be paid in installments, the amount and anniversary date of each such installment.
As many brokers do, we make premium financing available to commercial customers who have need for it," Counselman said.
During that hearing, the Senate HELP Committee voted for an increase in flat-rate premiums from $19 to $46.
A good idea, but difficult for most publishers to implement since it's difficult to find good editorial materials to offer as a renewal premium that your subscribers haven't already seen.
The safest approach, however, is for CPAs to help clients develop an exit strategy they can implement before there is excess policy equity or before the insured's age and premium rates make the income and gift tax consequences prohibitive.
The balance of the premium is used to pay claims and earn investment income.
By offering a premium, credit card issuers can entice consumers to choose and then use their cards.
Employers commit premium fraud in a variety of ways.
Stolichnaya's Cristall, the first Russian super premium to step from behind the Iron Curtain in the 80s, is a highly refined vodka with a mist of pure and elegant flavor.
If a substantial difference in deposit premiums exists between SAIF and BIF, the institutions paying the higher premium will pursue insurance offered by the other insurance fund unless there is some other reason to remain with their current fund.
The New York State Insurance Fund announced last week that these companies, as members of CIC Workers' Comp Safety Group, will share in the Group's first-year premium dividend totaling $1,033,110.
In essence, this allows prepayment of the estate tax from current assets, for the cost of a life insurance premium.