Running simultaneously with Interactive is SXSW Film, which has a tradition of hip popcorn films
, low-budget American independents and midnight genre flicks.
It's not that we are incapable of making generic, popcorn films
that do well at the box office; it's just that when we do, these films are generally dismissed as co-productions, or worse, American knock-offs.
By that time, the moviegoer is a little sick of the mindless popcorn films
of early summer and ready for something more serious.
FILM critic Barry Norman is leaving TV after 29 years because he's fed up watching popcorn films
based on comic books.
We let all of the sequels and popcorn films
come out and get the summer rolling, then we come in here with this original concept," Fellman said of "Inception.
We decided that it was a serious enough movie that we didn't want to go head to head with the popcorn films
earlier,'' Friedman said.