play in Peoria


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play in Peoria

Be acceptable to the average consumer or constituent. For example, We've tested this new soup in several markets, but will it play in Peoria? This expression originated among touring theater companies trying to make sure their productions would win favor in America's heartland, symbolized by the small city of Peoria, Illinois.
See also: play

play in Peoria

Slang
To be acceptable to average constituents or consumers.
See also: play