play down

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play down (something)

To make something seem less important or remarkable. The pharmaceutical company tried to play down the harmful side effects of its new medication. We need to play down the presence of microtransactions in the game and focus more on the gameplay itself in our marketing.
See also: down, play

play someone or something down

to lessen the effect or importance of someone or something. John is a famous actor, but the director tried to play him down as just another member of the cast. Her lawyer tried to play down her earlier arrest.
See also: down, play

play down

1. Make little of, minimize the importance of, as in A skillful salesman plays down the drawbacks of the product and emphasizes its good features . [First half of 1900s]
2. play down to. Lower one's standards to meet the demands of someone, as in Some stand-up comics deliberately play down to the vulgar taste of their audiences. [Late 1800s]
See also: down, play

play down

To minimize something or the importance of something: She played down the importance of her own research and credited her colleagues instead. When the reporters asked the mayor about the city's growing debt, she played it down, assuring them that she would not raise taxes.
See also: down, play
References in periodicals archive ?
The sunnyLeith Theatre Company's Mark O'Thomas play Down Dog will open at the Iron Belly, Smirnoff Underbelly today.
Despite breaking the color barrier at Augusta, Elder is the first to play down comparisons to Robinson.
eHealth - Unlocking The Outsourced Healthcare Market' warns outsourcing companies not to play down the low cost of their services in the hope of overcoming resistance from clinicians.
Global Banking News-March 17, 2014--Banks play down copper risks
The media, so it seems, have gone out of their way to play down the central role played by Islamic fervour, as he points out the "ideology of choice for the world's disaffected.
Stewart and Kyle seemed below par but some of the play down the left between Arca and Downing was a joy.
And Kenwright admits: ``I did a radio interview the other day and I tried to play down Rooney, but it is hard.
And Ronaldo underlined his determination to get fit on his official website and tried to play down any controversy.
Global Banking News-April 2, 2013--Taiwanese regulators play down fears that Chinese investment would affect banking system(C)2013 ENPublishing - http://www.
Summary: Manchester City manager Roberto Mancini has attempted to play down a remarkable touchline bust-up with Everton counterpart David Moyes.
Typically, the liberal media in Canada decided to play down the aspect of homosexuality as too embarrassing for a cause they promote.