pink money

pink money

The collective spending or purchasing power of the homosexual community. As gay couples become less marginalized, the power of pink money is an increasingly important and influential aspect of local economies. The thriving night club scene in this area of town is fueled in large part by pink money.
See also: money, pink
References in periodicals archive ?
The Democratic establishment has taken note of the power of pink money and has organized like never before to take advantage of the formerly untapped wells.
While Republicans have yet to court pink money as aggressively as Democrats, they are no longer rejecting it as Bob Dole did in 1995 when he infamously returned a $1,000 check from the Log Cabin Republicans, the gay GOP organization.