parlay into

parlay something into something

Fig. to exploit an asset in such a way as to increase its value to some higher amount. She is trying to parlay her temporary job into a full-time position. Alice parlayed her inheritance into a small fortune by investing in the stock market.

parlay into

v.
To work with or manipulate some quality in order to make it something of value: She parlayed her ability to make people feel comfortable into a successful career as a therapist. The politician was able to parlay the people's complaints into a successful campaign strategy.
References in periodicals archive ?
from Kentucky turned a $5, 12 team parlay into $11,000 USD.
color) Tom Ardolino is the owner of Frame of Mind Pictures, a custom framing business in Glendale that he hopes to parlay into a feature films company.
Barr has a demonstrated breadth of business, governance and capital markets experience that will aid our company as we continue to strengthen and build Parlay into an internationally recognized software development company," said Mr.