the operative word

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the operative word

the most important word in a phrase, which explains the truth of a situation He wants more time for his private life, private being the operative word. Photographers are not allowed anywhere near his family.
See also: word
References in classic literature ?
Such too, to a greater or less extent, is the condition of the operatives of every denomination in England, which is the great workhouse of the world.
OH, my friends, the down-trodden operatives of Coketown
Oh, men and Englishmen, the down-trodden operatives of Coketown
26, 2015 /PRNewswire/ -- Meredith Corporation, the nation's leading media and marketing company serving more than 100 million unduplicated American women across digital, print, and broadcast properties, today announced its partnership with Operative Media, Inc.
Yet a stronger determinant was the shared identity of self-sufficiency associated with the part-nomadic, rugged lifestyle of the building operative.
7) In an effort to combat this problem, many police agencies supplement surveillance activities with sting operations, during which a minor operative attempts to purchase alcohol from various licensed establishments, such as convenience stores, restaurants, and bars.
Clarridge's man won anyway, but soon came to the young CIA operative saying he feared for his life because the king was preparing to dissolve parliament and arrest him.
The Washington Post embraces new technology and innovation to serve its customers and so does Operative," says Operative CEO Lorne Brown.
Hospital A has decided to purchase an operating room documentation system to improve scheduling of operative cases and increase productivity.
Many major media companies rely on Operative as they streamline advertising sales across channels such as digital video, streaming video, VOD and even linear TV," said Gershon.
A 20-year veteran of the software technology industry, Vedant joins Operative from Oracle Corporation where he served as Vice President of Software Development.
The customers of the ORT process include both the patients who undergo operative procedures and the surgeons who perform those procedures.
NEW YORK -- Operative, the advertising business management company, today announced it has acquired Solbright, a pioneer in digital advertising operations solutions.
12, 2015 /PRNewswire/ -- Operative, the global leader in advertising business management solutions for digital publishers, broadcasters and cable networks, today announced a global partnership with Ad-Juster, the world's only third-party reporting and discrepancy management tool.
Rick Glickman Joins Operative as CFO to Oversee Financial Operations for Anticipated Growth
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