the opening of an envelope

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the opening of an envelope

Any event, celebration, or ceremony, no matter how trivial or unremarkable, that one attends purely for the sake of visibility. Often said in relation to celebrities or media personalities who make a point of attending anything that will give them more public exposure. In a bid to cultivate a media buzz around herself, the Internet sensation has been to the openings of films, book launches, and celebrity galas. With the way she carries on, she'd even go to the opening of an envelope!
See also: envelope, of, opening
References in periodicals archive ?
People say I go to the opening of an envelope," laughs Lizzie, who divorced former footballer Jason Cundy in 2012.
They'd go to the opening of an envelope if they got an invitation.
The Tories are reinventing themselves as Ukip, but without the beer" Business Secretary Vince Cable "I'm a thousand times more intelligent, but he's better-looking" Photographer David Bailey on his son Fenton, who has taken up the same vocation "The content is dull and unfunny, with too much politics, a bit like The Spectator in carpet slippers" Richard Ingrams on the state of The Oldie magazine since he quit as editor "They'd go to the opening of an envelope if they got an invitation.
Last week it was her birthday party, then her bar opening, then Rita Ora's birthday party, then the British Fashion Awards, then the opening of an envelope .
As long as The Krankies are back, I'll be happy with the opening of an envelope.
If Ms Childs doesn't like the "living hell" of celebrity she should stop going to the opening of an envelope and selling every cough and spit of her life.
If you have been in a commercial deal, or if going to the opening of an envelope is what you like more than rugby, then it is not going to last very long.
Chumps like Wozza court publicity, flogging kitchen widgets and recipe books, popping up at the opening of an envelope to get their mugs into the papers.
WE all know politicians would go to the opening of an envelope - but there were a few raised eyebrows when SEVEN TDs turned up for the opening night of Mamma Mia at the Marque in Cork on Tuesday night.
Inevitably, I was then accused of being a shameless self-publicist who would attend the opening of an envelope and who was completely out of touch with the real world.
16 when senators loyal to Estrada voted against the opening of an envelope containing bank documents that prosecutors said would prove he was keeping millions in a crony-owned bank.
These people would go to the opening of an envelope if they thought there was a cause to fight for.
Just give us the slenderest excuse, a pretext even, and we'll be there, be it the opening of an envelope, a jar, a door even.
SOME people are happy to turn up for the opening of an envelope, while others pick the launch of a pen.
CORONATION Street star Jimmi Harkishan was in town last night for the awards but the Corrie heartbreaker confessed he would come to Ireland for the opening of an envelope.