on its merits

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on its (own) merits

based on considering which person or thing has the best qualities Judge the product on its own merits and not on any advertising claims.

See also: merit

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Counsel for the defense appears not to have demurred and the case was tried on its merits. Present At A Hanging And Other Ghost Stories by Bierce, Ambrose View in context			on easy street on edge on end on everyone's lips on feet on file on fire on foot on good side on good terms on guard on hand on head on head be it on heels on high on high horse on hobbyhorse on hold on honor on horseback on ice on impulse on its feet on its last legs on its merits on knees on land on last legs on loan on location on medication on mind on moral grounds on nerves on no account on no account must on occasion on one hand on order on own account on own hook on own time on pain of on pain of death on paper on par on parole on patrol on person on pins and needles			on hold On Hold Marketing Systems On Hold Messaging Association On Hold Pending Funds on honor on honor on honor on honour on honour On hook On horseback On horseback on ice on ice on ice on ice on impulse on impulse on impulse on impulse on impulse on in years On India Government Service on intimate terms on it on its beam ends on its beam ends on its beam ends on its feet on its last legs on its merits on its way on its way on its way on jack on jack on jack on Jack Jones on Jack Jones on Jack Jones On Jacket On Job Training Course On Kerosene on key on knees on knees on knees on knees on land on last legs on last legs on last legs on last legs on last legs On liking On Line On Line On Line On Line Arrest Processing System On Line Auction On Line Bulletin System

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