on a hiding to nothing


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Related to on a hiding to nothing: by all means, let bygones be bygones, turn a phrase, go out on a limb, lo and behold

on a hiding to nothing

BRITISH
If someone is on a hiding to nothing, they have absolutely no chance of being successful at what they are trying to do. A car manufacturer capable of making only 50,000 cars a year is on a hiding to nothing. She's on a bit of a hiding to nothing, going round complaining that her ideas have been stolen by the advertising industry. Note: A hiding is a flogging or beating, but the origin of this expression is unknown.
See also: hide, nothing, on

on a hiding to nothing

unlikely to succeed, or in a position to gain no advantage if you do. British
1998 Spectator Which only goes to show that even the most reflexive liberal panderer is on a hiding to nothing in this territory.
See also: hide, nothing, on