now, now

now, now

Inf. a calming and consoling phrase that introduces good advice. "Now, now, don't cry," said the mother to the tiny baby. Jane: I'm so upset! Andy: Now, now, everything will work out all right.
See also: now

ˌnow, ˈnow

(informal)
1 used for comforting somebody who is upset: Now, now, darling. What’s the matter? Stop crying and tell me what’s happened.
2 used for introducing a friendly warning or criticism: Now, now, that’s no way to speak to your father!
See also: now