now (something), now (something else)
At one time or in one instance being one way, and then at another time being a completely different way. The manager keeps changing his outlook on the project, now really hopeful, now very pessimistic.
Inf. a calming and consoling phrase that introduces good advice. "Now, now, don't cry," said the mother to the tiny baby. Jane: I'm so upset! Andy: Now, now, everything will work out all right.
1 used for comforting somebody who is upset: Now, now, darling. What’s the matter? Stop crying and tell me what’s happened.
2 used for introducing a friendly warning or criticism: Now, now, that’s no way to speak to your father!