About No nonsense No nonsense is one of the most recognizable legwear brands in America today.
Survey Methodology This survey was conducted online within the United States by Harris Poll on behalf of No nonsense from February 21-25, 2014 among 716 women age 25-49.
More than 95 percent of No nonsense
products are made in the United States with 30 million Americans wearing the brand.
By tying these concepts of "no nonsense" to the brand No nonsense, we believe consumers will start changing the way they think about the brand.
No nonsense is taking an unconventional approach to marketing its new products.
In its commitment to a better planet, the charitable-minded No nonsense will donate a portion of sales this year to several important charities, including the Arbor Day Foundation (Naturally Comfortable sock collection), Friends for Early Detections (Breast Cancer Sock and Aromatherapy Sock).
No nonsense continues to rank in the Top 25 of WWD's Top 100 list of most recognized brands and can be found in over 30,000 food, drug and mass stores nationwide.
No nonsense prides itself on being able to offer its consumers high quality, everyday necessities (sport and casual socks, hosiery, tights, and shapers) at a No nonsense price, all the more important during a time when every penny counts.
No nonsense products are available nationally at everyone's favorite local food, drug and mass stores, including major chains, such as: Duane Reade, Walgreens, Wal-Mart, K-Mart, Rite-Aid, Kroger, Harris Teeter, amongst others.
To accommodate her needs and make life less complicated, No nonsense now takes her every step of the day, dressing her head-to-toe.
Responsible for the first Control Top pantyhose in 1978 and the first shaping pantyhose Great Shapes in 1993, No nonsense continues to pioneer innovation with products such as Naturally Breathable, the first eco-friendly sports socks made of bamboo.
No nonsense cozy pajamas -- a major product introduction from No nonsense -- and super cozy socks are now available at local grocery and drug stores across America.
The great thing about No nonsense pajamas and cozy socks is that because of where they're sold you can spend five minutes in a local drug store and come out with a very thoughtful, unique gift," said Julia Townsend, Executive Vice President and General Manager at Kayser-Roth, the company that owns the No nonsense brand.
CONTACT: Jennifer Ebert of Opus Public Relations, 804-644-2200, for No nonsense
Kayser-Roth also announced plans to close its 29 No nonsense
Factory Outlet stores by year-end, 1994.