nine day wonder

nine day wonder

Something with short-lived popularity. The idea is that a song, a fad, or anything else that captures the public's fancy starts out like a house on fire but begins to pall after a little more than a week. The proverb “A wonder lasts nine days, and then the puppy's eyes are open” refers to dogs being born with their eyes shut; like them, the public is blind to the fad until they become sated or bored or both and then their eyes metaphorically open. The earliest recorded use of the phrase came from William Kemp, an Elizabethan comic actor, who in 1600 did a Morris dance over the 130 miles from London to Norwich. His account of his nine-day dance-athon was titled Kemp's Nine Daies Wonder, which would suggest that the phrase had been well in vogue before Kemp used it.
See also: nine, wonder
References in periodicals archive ?
If you have to keep mentioning this perhaps you would be good enough to point out that included in this nine day wonder are two weekends.
And following the elections we will say it was a nine day wonder.
Age: 44 Highest educational qualification: Architecture degree -- BA (Hons), Dip Arch, RIBA Proudest moment in business: Opening of Swallow Hotel in Queen Square Biggest regret in business: The death of Phil Chester Inspiration: My wife Liz Best advice ever given: Everything is a nine day wonder -- so says my wife
But it is vital that such measures are sustained and do not become nine day wonders.