never live (something) down

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never live (something) down

To never be able to overcome, reduce, or cause others to forget about something shameful or embarrassing. I can't believe you got caught because your pants fell down as you ran away. You're never going to live that one down, man. I don't think I'll ever live down the foolish way I behaved during dinner the other night.
See also: down, live, never
References in periodicals archive ?
Last season, the Bruins allowed four punt returns for touchdowns - including the three by Oklahoma's Antonio Perkins that UCLA might never live down - and also yielded two kickoff returns for touchdowns.
Ninety percent of the battery is against women - slaps, kicks, push- downs, shoving against a wall, assault with a household weapon, even murder - often in front of children who never live down the abuse, Rhudy said.
Sadly, for all his greatness on the mound, Roger Clemens has stained his reputation with a cowardly and vicious act that he should never live down.
Realizing this is one incident she can never live down, Ilyina promised she will be back next year to make amends.
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