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Some (thankfully, a small number) have even adopted the supremely unfortunate practice of naming their children after things, products, brand names, or even cable networks.
I have already noted Morrison's and Naylor's insistence upon not naming the supernatural women who play such important roles in Beloved and Mama Day.
Cowan brings 12 years of brand management and naming experience to CoreBrand.
Just as there is no absolute position from which one can identify Hart from Rine--the internal, unmolested Sell from, say, external public projections--the process of naming can never produce "true" names.
While naming an individual or a group of individuals as the DB can lead to greater income tax deferral than if none is named, naming certain beneficiaries (other than a trust, as discussed later) can, in fact, create undesirable estate tax consequences.
The revisionists refer to their new naming system as "phylogenetic nomenclature" and the opus, which the authors hope to unveil next year, as the PhyloCode.
As part of the spin-off, a new corporate name was needed, and the company went through the normal routine - internal naming contests, focus groups and lists from agencies - you name it
Ira Bachrach of Name Lab, an international communication firm that specializes in naming products, services and companies (Acura, Compaq, Geo, Lumina, Zapmail), says, "Unlike natural language, a product or company name derives much of its meaning from the perceiver's experience of the names of similar things.
Words closely associated with Stroop-test colors interfere more with color naming.
Yet, more often then not, even seasoned marketers overlook and under appreciate the most important component of the brand naming mix -- the target market.
In their chapter on black naming, they sensitively trace what Ebony magazine has called ``an old and controversial issue.
Quinn, for example, now at the Massachusetts Institute of Technology in Cambridge, came up with several dullard mutants and came close to naming them and their mutant genes after famous retarded characters in literature, such as Lenny in Steinbeck's Of Mice and Men.
Since we will have a deeper understanding of things and their essences, we will be able to divine how it was that Adam gave each and every creature the name that he did, for such naming could not have been done in an arbitrary manner.
In a post 9/11, ethically-challenged business environment, brand naming will be injected with a heavy dose of reality, say respondents to Interbrand's first annual "Name Game" survey.