moxie


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moxie

(ˈmɑksi)
n. energy; spunk; spirit. Now here’s a gal with real moxie.

feeling one's Moxie

Boundlessly energetic. Moxie was a carbonated soft drink that began life at the end of the 19th century as a medicinal tonic (its inventor named it after a friend who supposedly discovered its key but unspecified ingredient). Thanks to an aggressive advertising campaign and key endorsements, Moxie became a nationwide success until World War II. It's now popular primarily in the New England area and Pennsylvania. Gentian root gave Moxie its distinctive sharp flavor, which led to claims that it had energizing qualities. Hence the notion that someone who was feeling full of life was “feeling his Moxie.” Another peppy phrase comes from a breakfast cereal: “feeling your Wheaties.”
See also: feeling, moxie
References in periodicals archive ?
Expressing pleasure about the successful start of Moxie Customer Service Scholarship, the Arizona branch manager Austin Clark states, "This scholarship was designed as a funding solution to college education related problems with an emphasis on helping the community based on the company's philosophy of excellent customer service.
Moxie is a bit of a celebrity now and she likely will be the life of the luau, now that she is healthy again.
It also has a four-page drink list, featuring favorites such as the Strawberry Blonde, the Sassy Brunette, the Basil Beehive and the house special - the Moxie Mo(jito).
I had to howl at Steve Neal's piece on the Byzantine world of bouncing candidates off Chicago election ballots ("Getting on the Ballot and Staying on the Ballot Takes Moxie," a May 5 Chicago Sun-Times article based on the May Chicago Reporter story, "Eliminating the Competition").
TCBY, the world's largest frozen yogurt manufacturer and franchisor, is partnering with Moxie Java International, LLC, the largest licensor of coffee shops in the U.
If Cutting's moxie can lead to higher revenues in this economy, the outlook for her station will only brighten as industry conditions begin to improve.
Combining a vivid array of depth and emotion, her story questions the limits of the sisterhood between middle-aged friends, Norma and Moxie, and the families they find so difficult to love.
But who has the moxie to go the distance at the scheduled May 16 sale?
A wholly-owned coffee cafe subsidiary with its own label called Moxie Java, the company now has 10 outlets in the Intermountain West with seven more license agreements pending in Washington state, Idaho, and Arizona.
In 2012, Moxie saw a great market adoption of its products and, as predicted, achieved profitability," said Tom Kelly, president and CEO of Moxie Software[TM].
GE, BNP Paribas, Citigroup and Mitsubishi UFJ Financial Group are co-leading project financing for construction and operation of the Caithness Moxie Freedom power plant in Luzerne County, PA the first plant using GEs high efficiency 7HA.
20, 2015 /PRNewswire-iReach/ -- Ronco, an industry leader in kitchen electronics and pioneers of the infomercial industry, announced today it received two Moxie Awards from the Electronic Retailing Association (ERA.
com)-- MOXIE yoga & fitness, the mind-body fitness studio designed for the modern and urban lifestyle, announces the January 1st opening of its second San Francisco location in Nob Hill.
with two Moxie Awards at the 2010 ERA Moxie Awards Gala which was held on Sept.