move the goal

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move the goal

To alter the rules or parameters of a situation in such a way as to suit one's needs or objectives, making it more difficult for someone else to succeed, keep pace, or achieve an opposing objective. (A US variant of the more common British phrase "move the goalposts.") Primarily heard in US. I hate arguing with that type of person. As soon as you start wearing down their logic, they just move the goal on the whole thing! We're never going to get the book design finished in time if the publisher keeps moving the goal every couple of months like this!
See also: goal, move
References in periodicals archive ?
Then, as Gibson pursues her gut feeling she's dealing with a serial killer, another unexpected act of violence moves the goal posts yet again.
This updates previous research from IWPR showing that the wage gap would close in 2056 because slow progress in recent years moves the goal for equality one year further away.
Why is it that just when things are starting to work out, someone moves the goal posts?