moment of truth


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moment of truth

Fig. the point at which someone has to face the reality of a situation. The moment of truth is here. Turn over your exam papers and begin. Now for the moment of truth when we find out whether we have got planning permission or not.
See also: moment, of, truth

moment of truth

A critical or decisive time, at which one is put to the ultimate test, as in Now that all the bills are in, we've come to the moment of truth-can we afford to live here or not? This expression, a translation of the Spanish el momento de la verdad, signifies the point in a bullfight when the matador makes the kill. It was first used in English in Ernest Hemingway's story Death in the Afternoon (1932).
See also: moment, of, truth

moment of truth

A crucial test. Unless a matador is injured or loses his nerve before the end of a bullfight, the climax comes when he reaches over the horns to plunge his sword behind the animal's neck. The matador is then at his most vulnerable, since the bull need only raise its head to gore the man. This “moment of truth” when a matador reveals whether he has sufficient courage is a literal translation of the Spanish phrase for that point in time. By extension, any situation in which a person is called on to show “the right stuff ” can be called the moment of truth.
See also: moment, of, truth
References in periodicals archive ?
Recognising and taking advantage of a moment of truth requires rethinking a lot of things - the supply chain, customer facing processes, product lifecycle management, sourcing policies, metrics, benchmarks, and so on.
According to the empathy gap theory, when the moment of truth is far off you aren't feeling, and therefore are out of touch with, the fear you are likely to experience when push comes to shove.
Then my moment of truth, the finest picture I've seen.
This, then, is the moment of truth for Wagoner: Can he join the ranks of auto execs who turn around their companies, or will he preside over a sinking ship?
Quality is ensuring that when the consumer stands at the fixture at the first moment of truth, the product has maximum impact.
But the moment of truth for the famous dieters has finally arrived and they prepare themselves for the last weigh- in as they clamber onto the scales of truth one last time.
President Bush, told a post-summit press conference that today was "the moment of truth for the world", the day when "we will determine whether or not diplomacy can work" while Mr Blair described it as the "point of decision".
BRITAIN and America began the final countdown to war last night as President Bush declared: "Tomorrow is a moment of truth for the world.
This blunt moment of truth that Falwell exposed to the world revealed himself more than he will ever know.
It is my belief and hope that each of us has our moment of truth when the whole God thing makes sense.
Last night as tributes poured in from the world of showbusiness, millions watched Cilla host The Moment of Truth show - with viewers unaware her beloved Bobby had died hours before.
TV's Moment of Truth host was made to look Silly Black when she called on guest- house owner Walter Dryden.
I would compare his work to that of Felix Gonzalez-Torres, not only because they work with related means--simple and retiring ones, harsh light or shadow, the presence or absence of the body, and a certain minimalism--but because each body of work is capable of effacing itself for one brief moment of truth, without leaving any traces, but also without losing its power.
Guideline to Achieving Success at the Google-Defined Zero Moment of Truth (ZMOT)