in the mainstream

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*in the mainstream (of something)

following the current trends or styles that are popular or are considered normal. (*Typically: be ~; get [into] ~.) Bob is too old-fashioned to be in the mainstream of modern living.
References in periodicals archive ?
Matt Mueller, Co-Founder, Mainstream Real Estate Group, said, With the Real Estate landscape evolving into a mobile environment, away from the brick-and-mortar business models, were thrilled to have the opportunity to align ourselves with an innovative software provider like RESAAS.
The authors then go through a step-by-step process on how to take the message away from the leftists and promote mainstream philosophies.
Mainstream approaches every business need uniquely and objectively.
This isn't an issue of "blogs bad, mainstream media good.
Challenging traditional roles and perceptions: Using a transdisciplinary approach in an inclusive mainstream school, Support for Learning, 14 (3), pp104-109.
She said: "I agree with having children in mainstream schools if they have moderate learning difficulties but our children are different.
Mainstream titles "allow the reader to experience even more dramatic circumstances, but without the certainty that the heroine will end up with the man she's fallen in love with.
The answer is twofold: they want to pressure the mainstream organizations to expand their agendas and reach; but more importantly, they want to build on the momentum generated by the march for their own broad campaigns.
Certainly many of this movie's fans (me for one) probably didn't know about the mainstay, if not mainstream, of Hartley's filmic endeavors but loved her performance anyway.
You can subscribe to a weekly email newsletter of mainstream and original reporting at http://www.
She is doing right, despite the misinformed and manipulated mainstream.
Nestle, Kraft, Procter & Gamble, and Sara Lee--the Big Four mainstream companies (corporations like Starbucks that manage cafes, higher-end coffee retailers like Green Mountain Coffee, and smaller organic-oriented firms are known as "specialty companies")--could only use a small portion of robusta in their blends, since it had such a lousy taste.
In the 1960s and 1970s, frustrated by discrimination they experienced in mainstream, white theaters, black artists in Chicago formed companies dedicated to producing black artistic work.
Beginning with an oped in the February 1996 Wall Street Journal and now with his book Bias, Goldberg has worked hard to expose the mainstream media's liberal predilections.