lure (someone or something) away(redirected from luring it away)
lure (someone or something) away
To attract or entice someone or something away (from someone, something, or some action). He thought he could lure my girlfriend away by showing up in his expensive car and flashing his money around. The promise of a big salary isn't going to lure me away from a job I love. The company has been trying to lure away investors from its rival.
lure someone or something away (from someone or something)
to entice or draw someone away from someone or something. Do you think we could lure her away from her present employment? They were not able to lure away many of the employees of the other companies.