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lowest common denominator

   Also found in: Dictionary/thesaurus, Acronyms, Wikipedia, Hutchinson 0.06 sec.
the lowest common denominator
the large number of people in society who will accept low-quality products and entertainment. The problem with so much television is that it aims at the lowest common denominator.
See also: common, low

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Bland brands aimed at the lowest common denominator are a more recent development.
McGruder's take-no-prisoners strip assails anyone who might possibly diminish American black culture, from disinterested politicians to celebrities catering to the lowest common denominator who cynically kowtow to base African-American stereotypes.
There is a commercial upside to such virtuousness, in reduced running costs and low staff turnover, but it also acts as a powerful retort to lowest common denominator impulses and instincts.
 
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