low-hanging fruit

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low-hanging fruit

Fig. the easiest person(s) to sell something to, to convince of something, or to fool. (From the much older easy pickings.) People who always want to be the first to buy something, they're low-hanging fruit for this product. Don't be satisfied with the low-hanging fruit. Go after the hard-sell types.

See also: fruit

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? References in classic literature
Yet when he turned the corner she was standing with her back towards him, and stooping to gather the low-hanging fruit. Adam Bede by Eliot, George View in context More results

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