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lose ground to

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lose ground to someone/something
to fail to maintain a share of something compared to others. Good Mexican restaurants are losing ground to less expensive, more informal places that have opened all over the city.
Opposite of: gain ground on someone/something
Etymology: based on the military meaning of lose ground (= to move back and allow an enemy to get control of an area)
See also: ground, lose
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? References in periodicals archive
Thus, Democrats got control of the Legislature, and Republicans didn't lose ground to Democrats in the biggest congressional delegation.
REDISTRICTING GOAL NEEDS COMPROMISE by Daily News (Los Angeles, CA)
In the South, cotton and rice (primarily rice) will lose ground to soybeans in 2006.
Acreage mix for 2006 still a cloudy picture by Pro Farmer
J&J's top-selling anemia drugs Procrit and Eprex continue to lose ground to Amgen's next-generation anemia treatment Aranesp, a longer-lasting form of its franchise anemia drug Epogen.
Stock buyback, patent victory give bounce to Amgen shares by Berry, Kate / Los Angeles Business Journal
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