keep (one) guessing

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keep (one) guessing

To withhold information from someone so they don't know what will happen or what one will do next. I feel like my girlfriend is always trying to keep me guessing. I just never feel totally comfortable with her. As a business, it's important not to be too transparent with your customers—you want to keep them guessing, at least a little bit.
See also: guess, keep
References in periodicals archive ?
They can keep guessing, but I'll just keep playing to the best of my ability.
also allowed people to keep guessing at a clue that had already been won.
Welsh rugby fans will be forced to keep guessing why their deadliest rivals will be turning out this summer in the colour of their heroes after English rugby chiefs last night refused to reveal why the new England kit is red.
Perhaps he just wants us all to keep guessing about what makes the man behind the Mad Dog tick.
Jo says most men are relieved to know what the expectation is and not have to keep guessing.
The app tests a player's knowledge of Indian destinations by asking them to keep guessing places in India from their pictures and giving players points for answering correctly in a short period of time.
In particular, Republic tested preparers' knowledge of consumer laws by giving them an online quiz that permitted the preparers to keep guessing until they passed the test.