jump on the bandwagon

jump on the bandwagon

also get on the bandwagon
to support something that is popular Publishers jumped on the CD-ROM bandwagon even though they didn't know if they could sell CD-ROMs.
See also: bandwagon, jump, on
References in periodicals archive ?
META Group predicts the contextual advertising market will reach $5 billion by 2006, as more providers continue to jump on the bandwagon.
Jump on the bandwagon now because it's ours to lose.
He will address broadband from an online perspective, discussing how the industry is preparing and how organizations can jump on the bandwagon.
People are eager to jump on the bandwagon,'' Dunlap said.
But they didn't realize their ingenious concept of fresh, tortilla-wrapped, multi-cultural cuisine would inspire so many copycats to jump on the bandwagon.
Sorry, but I won't jump on the bandwagon in this insistence to deify Michael Jordan.
As more companies jump on the bandwagon, having such a suffix could make a business look as dated as a rotary phone, experts warn.