jam tomorrow


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jam tomorrow

An empty, useless promise of something that will never arrive or be fulfilled. (A reference to Lewis Carroll's Through the Looking Glass, in which the White Queen offers Alice "jam to-morrow and jam yesterday—but never jam to-day.") Primarily heard in UK, Australia. The few staff who are still with us are growing tired of promises of jam tomorrow, while having to endure longer hours with less pay.
See also: jam, tomorrow

jam tomorrow

mainly BRITISH
If you say jam tomorrow, you mean that someone often promises that something good is going to happen but that, in reality, it never seems to happen. The government's big plans for education are no more than jam tomorrow. Note: Jam today is used to refer to the idea that people can have something immediately, rather than having to wait. Economists generally assume that most people value jam today more highly than the same quantity of jam tomorrow. Note: This expression is often used to suggest that people are in fact unlikely to receive what they have been promised. Note: This expression comes from the children's story `Through the Looking Glass', by Lewis Carroll, where the Red Queen says, `The rule is jam tomorrow and jam yesterday, but never jam today.' As the main character, Alice, points out, this means that nobody will ever get any jam.
See also: jam, tomorrow

jam tomorrow

a pleasant thing which is often promised but rarely materializes. British
This expression comes from Lewis Carroll's Through the Looking-Glass ( 1871 ): ‘The rule is jam tomorrow and jam yesterday—but never jam today’.
See also: jam, tomorrow

jam toˈmorrow

(British English, informal) good things that are promised for the future but never happen: They refused to settle for a promise of jam tomorrow.This comes from Lewis Carroll’s Through the Looking-Glass (1871) in which the Queen says to Alice ‘The rule is, jam tomorrow and jam yesterday but never jam today.’
See also: jam, tomorrow
References in periodicals archive ?
Then the R&B king, 31, will be driven straight to a nearby airfield in a classic 1960s Rolls-Royce and flown by private jet to star in New York's Hot 97 Jam tomorrow.
It shows that with this council, there is no jam tomorrow, let alone today.
Jam tomorrow prime minister David Cameron has dredged the pit of all pits by his latest decree.
Kevan Jones, the shadow armed forces minister, said: "Our forces don't want jam tomorrow and P45s today.
But Shadow Defence Minister Kevan Jones stormed: "Our armed forces don't want jam tomorrow and P45s today.
Once again, when it comes to Europe, it's always jam tomorrow.
The trainer and jockey Jason Maguire might well have made it a treble as Jam Tomorrow still held a narrow advantage at the final flight of the novice handicap hurdle but came down and left Mrs Peacock to take the spoils.
It is a bit of jam tomorrow but I think he got the message and I hope he'll deliver on his promises.
Regrettably in mental health provision it has always been the case of jam tomorrow.
If the clamouring for Bruton to take over as leader gets any louder it may be a case of jam tomorrow for Richard, perhaps?
The magic jam tomorrow will not pay for the cost today.
Highlights include the bluesy Jam Tomorrow, the melancholic Ghost In The Hills and the lightning-lively Een Kleijne Komedye.
All I have heard from the current prime minister is jam tomorrow.
Ministers are frightful windbags and should only put in an appearance when invited or have something useful to say other than lavish helpings of jam tomorrow.