it (always) pays to (do something)

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it (always) pays to (do something)

It is (always) a wise or advantageous idea to do the thing specified; doing this specific thing will (always) yield a positive effect. You can have the best product in the world, but if no one knows about it, no one is going to buy it—that's why it always pays to advertise! In my experience, it pays to have a seasoned legal expert look over every deal you're making before you sign the paperwork.
See also: pay

it (always) pays to —

it produces good results to do a particular thing.
1994 Guns & Shooting A custom handgun can be a big investment so it always pays to choose the right pistolsmith.
See also: pay

it always/never pays to do something

it is always/never wise to do something: It always pays to get good professional advice.It never pays to cheat in exams because you will always be discovered eventually.
See also: always, never, pay, something