it's the thought that counts


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it's the thought that counts

One's good intentions are more important than one's actions. Typically said when something has gone wrong or has not worked out as one had hoped. Your grandmother couldn't make it to your recital because her car wouldn't start, but she really wanted to be there, and it's the thought that counts. A: "But I wanted a toy for my birthday, not a sweater." B: "It's the thought that counts, Benjamin. Your grandmother spent a lot of time making it for you."
See also: count, that, thought

it’s the ˈthought that counts

(saying) the fact that somebody remembered about something is more important than the size or value of a present: She didn’t send him a present for his birthday, only a card, but it’s the thought that counts.
See also: count, that, thought
References in periodicals archive ?
How many times do you get gifts that you can't use or relate to-consoling yourself that it's the thought that counts.
Dear Guilt-Ridden Christmas Giver: Rid yourself of that guilt, because it's the thought that counts, and it's incredibly thoughtful of you and your wife to make gifts.
He thinks making a list of presents that would bring a few, brief moments of joy into to your miserable, unfulfilled life is mercenary, and that it's the thought that counts.
Okay, the 10,000-strong Tartan Army might have been higher than a pilot's lunchbox after a week on the jaegerbombs in the Algarve - but it's the thought that counts.
Still, it's the thought that counts so I settled on concentrating on the delightful display on the fish counter.
SO, we know it's the thought that counts, but 47 per cent of us will have received more than one gift card as a Christmas pressie this year.
It's often argued that it's the thought that counts when it comes to a gift.
It is sad that so many have forgotten it's the thought that counts.
teaching that not everything is what it appears to be, but also that when it comes to gift-giving, it's the thought that counts most.
My friends were nonexistent; there were no summer pool parties or bonfires, not that I could have necessarily participated, but, as they say, it's the thought that counts.
However, Mohammed Al-Johani, an MBA student in Tampa, said it's the thought that counts.
London, Jan 16 ( ANI ): Cheryl Cole's boyfriend Tre Holloway need not worry of buying her an expensive gift on Valentine's Day because the singer admitted that it's the thought that counts, and she would be just as happy with a home made card or candlelit bath as a luxury gift.
I know it's late but it's it's the thought that counts, and the thought only struck me yesterday.
Research commissioned by Barclaycard shows that over half of us (58%) believe it's the thought that counts when receiving a gift but one in six (16%) would rather have chosen the gift themselves.