hunt where the ducks are

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hunt where the ducks are

To pursue or look for one's objectives, results, or goals in the place where one is most likely to find them. If you're looking to expand your customer base, you need to identify who would benefit from your business the most and then hunt where the ducks are.
See also: duck, hunt
References in periodicals archive ?
I had a publisher here once who said that you hunt where the ducks are flying," says John Robinson, editor of the 100,000-circulation News Record of Greensboro, North Carolina.