hit (someone or something) hard

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hit (someone or something) hard

To affect someone or something in a profoundly negative way. (Often used in a passive construction.) I know losing his job hit Jeff hard, but he needs to get back up and start looking for work. The recent increase on tariffs has hit importers hard.
See also: hard, hit

hit someone hard

Fig. to affect someone's emotions strongly. The death of his friend hit John hard. The investor was hit hard by the falling stock prices.
See also: hard, hit

hit somebody/something ˈhard

affect somebody/something very badly: The death of her daughter hit her very hard.
In the passive, we usually say ‘hard hit by’ instead of ‘hit hard by’: Pensioners have been particularly hard hit by the rise in heating costs.
See also: hard, hit, somebody, something
References in periodicals archive ?
He is going to hit someone hard further down in this competition and he has it in him to score 100 in this format.
He said: "You have really got to hit someone hard to be able to do that.