hard sell


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hard sell

1. An aggressive sales technique in which the salesperson applies a significant amount of pressure on the prospective buyer. I hate coming into these shops when I'm just browsing, because someone always comes over trying to give me the hard sell.
2. Someone who is resistant to sales pitches or proposals or reluctant to make a purchase or accept or agree to something. Boy, that guy was a hard sell. I had to spend nearly an hour pitching all the features of the car before he finally agreed. Because I know I don't need anything when I go into these shops to have a look around, I'm usually a hard sell for the employees there. Feel free to pitch your idea to the board, but know beforehand that they're going to be a hard sell for anything that requires additional funding.
See also: hard, sell

*the hard sell

high-pressure selling techniques. (*Typically: get ~ give someone ~.) They gave me the hard sell, but I still wouldn't buy the car. The clerk gave the customer the hard sell.
See also: hard, sell

hard sell

1. An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym soft sell, a low-key sales approach that relies on gentle persuasion. [Colloquial; c. 1950]
2. A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell-I usually just hang up on them . [Late 1900s]
See also: hard, sell

hard sell

n. a high-pressure attempt to sell something. I’m afraid I’m very susceptible to the hard sell.
See also: hard, sell
References in periodicals archive ?
THE HARD SELL - Stevie Scullion has previous - entertaining us under many previous guises.
Also featuring projection, The Hard Sell draws on the daily experiences of Nicole's dancers and considers the work/life balance of women today.
Having updated the hatchback and estate models earlier this year, Nissan believe the Primera shouldn't be a hard sell.
From the hard sell of salesmen and the bargain- bucket beauty bins in Poland to the face-full of horrors some have been left with, all made me believe going under the knife should be borne of necessity, not a vanity-led neediness.
Gillon, along with local entrepreneurs who wish to showcase their wares, often attend American industry trade shows, but it is sometimes a hard sell to convince others to take the leap in tripling or quadrupling their business.
Business success, it seems, thrives on the hard sell - pursuing people into buying something they don't really want.
But information technology has been a hard sell at home.
Because dance can be a hard sell, especially in a city with so many alternatives, Shelton believes that one of the most effective ways to build audiences is with the personal touch.
It starts with victims being invited to a "short" presentation, which turns into marathon hard sell by a company called Intelligent Software Solutions SL.
Hollywood will make anything as long as there is money to be made, and in a world where adolescent girls still make most of the movie-ticket-buying decisions, gay movies remain a hard sell.
I had to do the hard sell," joked David: "The family were a lot more difficult than normal customers
It is the world leader in electronic retail with glam presenters giving the hard sell.
As for a restaurateur tenant, this broker said that would be a hard sell.
The doctor began his hard sell again telling Mrs Hodgson "she would have a wonderful, healthy baby and be a shining example to other mothers" if she paid pounds 15 for a tin of Now, Miss Glynn said.