hard sell


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hard sell

1. An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym soft sell, a low-key sales approach that relies on gentle persuasion. [Colloquial; c. 1950]
2. A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell-I usually just hang up on them . [Late 1900s]
See also: hard, sell

hard sell

n. a high-pressure attempt to sell something. I’m afraid I’m very susceptible to the hard sell.
See also: hard, sell
References in periodicals archive ?
THE HARD SELL - There's something very convincing about what A Plastic Rose do - every note, and every lyric has a pleading urgency that drags you in.
Unregulated global markets are a hard sell these days, and for good reason.
We were initially told it was not a hard sell but ended up being urged to use any method we liked.
Clients respond to a hard sell and increasingly demand the kind of one-stop shopping that only the largest firms with the most specialties can provide.
Our representatives will not hard sell but simply introduce our concept and assist customers on the local level, while customers still place their orders online and receive wholesale pricing," he said.
It starts with victims being invited to a "short" presentation, which turns into marathon hard sell by a company called Intelligent Software Solutions SL.
Choreographer Nicole Vivien Watson has adopted the technique for her latest show, The Hard Sell, which she has based on her experiences of being a 20-something.
They're very pushy in the hard sell that they do and they're advertising something which doesn't have the background of credibility," said Bary.
Adapted from Alan Bennett's Tony award-winning play, The History Boys eventually overcomes its stagy feel with Oscar-caliber performances and powerful moments late in the game, but it's going to be a hard sell for its studio, Fox Searchlight.
A TELL your boss that your record speaks for itself and that it is not always necessary to go for the hard sell when you can win people over by being genuine with them.
The program will discuss producing extraordinary business development results without hard sell tactics.
But at least Vasconi's inventively remodelled building has some link with Renault's past, while providing a forum and forcing house for the hard sell upon which its corporate future depends.
Locations Before and After is for homeowners having trouble selling their home and will see Kirstie and Phil come to the rescue with a house makeover and the hard sell.
Retired Mr Lamb said: ``It is a proper hard sell that they are doing and to say you should read the contract on the doorstep is a bit harsh.
Having updated the hatchback and estate models earlier this year, Nissan believe the Primera shouldn't be a hard sell.