the grey pound

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the grey pound

The economic purchasing power of elderly people as a group. Primarily heard in UK. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the grey pound.
See also: grey, pound
References in periodicals archive ?
Suunto Core, Glacier Gray pounds 235 from Snow + Rock, Birmingham There are watches and there are watches.
33, 8 Gordon Strachan pounds 7,600, 9 Andy Gray pounds 5,000, 10 Peter Reid pounds 4,833.
Players for sale: Kevin Phillips pounds 5m, Thomas Sorensen pounds 4m, Michael Gray pounds 3.
He said he still owed Andy Gray pounds 100 for a bet that Blues would finish above Aston Villa last season.
1 David O'Leary pounds 28,750, 2= Jim Smith pounds 12,100, 2=Sir Bobby Robson pounds 12,100, 4 Steve Bruce pounds 12,050, 5 Gordon Strachan pounds 10,600, 6 Barry Fry pounds 9,000, 7 Harry Redknapp pounds 6,375, 8 David Pleat pounds 6,000, 9 Sir Alex Ferguson pounds 4,300, 10 Peter Reid pounds 3,000, 11 Andy Gray pounds 2,000, 12 Sam Allardyce pounds 2,000
The sheriff fined Gray pounds 100 and told him: "This was stupidity.