go against the stream

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go against the stream

To act or behave in opposition or contrary to what is generally understood, assumed, practiced, or accepted. I had to go against the stream to get the company to adopt more eco-friendly habits, but I think it will be worth it in the long run.
See also: stream

go, swim, etc. with/against the ˈstream/ˈtide

behave/not behave in the same way as most other people: He’s a fashion designer who’s always swum against the stream; his work is very original.Why do you always have to go against the tide?
See also: stream, tide