go against the stream

go against the stream

To act or behave in opposition or contrary to what is generally understood, assumed, practiced, or accepted. I had to go against the stream to get the company to adopt more eco-friendly habits, but I think it will be worth it in the long run.
See also: stream
References in periodicals archive ?
She went into broadcasting because she could not find work as an actress: `the world of theatre at that time, unless you could find somebody to go against the stream, did not employ a black woman'.
And yet at all times in Petersburg, in its historical center - where palaces and private residences of the past for more than eighty years have been resisting any impressive creations of modern architecture in their vicinity - always there were choreographic innovators who knew how to go against the stream.