go against the stream

go against the stream

To act or behave in opposition or contrary to what is generally understood, assumed, practiced, or accepted. I had to go against the stream to get the company to adopt more eco-friendly habits, but I think it will be worth it in the long run.
See also: stream

go, swim, etc. with/against the ˈstream/ˈtide

behave/not behave in the same way as most other people: He’s a fashion designer who’s always swum against the stream; his work is very original.Why do you always have to go against the tide?
See also: stream, tide
References in periodicals archive ?
The statement by the Democratic Front for the Reunification of the Fatherland, announced Tuesday through the Korean Central News Agency, said conservatives in the South who go against the stream of improvement in inter-Korean relations would only face destruction.
She went into broadcasting because she could not find work as an actress: `the world of theatre at that time, unless you could find somebody to go against the stream, did not employ a black woman'.
To choose to go against the stream of globalization would require courage, mobilization and an expenditure of power.
And yet at all times in Petersburg, in its historical center - where palaces and private residences of the past for more than eighty years have been resisting any impressive creations of modern architecture in their vicinity - always there were choreographic innovators who knew how to go against the stream.