gear up


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gear up

To ready oneself, someone, or something for something. I had geared myself up for a fight, so I was very surprised when the board immediately accepted my proposal. The benefits reps are gearing up for the health insurance enrollment period. Who is gearing up the invitations for the party?
See also: gear, up

gear someone or something up (for someone or something)

to prepare someone or something for someone or something. We have to gear up the workers for the arrival of the new manager. We geared ourselves up for Frank, who was coming to lecture to us.
See also: gear, up

gear up

v.
1. To get ready for something, especially an upcoming action or event; prepare for something: The investors geared up for the merger of the two companies.
2. To get something ready for an upcoming action or event: The company is gearing up its marketing team for the release of the new film. We geared the truck up for the journey.
See also: gear, up
References in periodicals archive ?
Artwire is extending its wire storage line, Gear Ups, beyond the juvenile market with Garage Gear Ups.
Garage Gear Ups are designed for weekend warriors over 12," explained Mike Mayer, director of sales and marketing.
George Smith takes a rest today as Wasps gear ups for some massive fixtures.
The company's Me Too line features three SKUs for the bathroom and its Gear Ups line features wire-coated products that hold sports equipment.