give (something) full play

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give (something) full play

To develop something completely. That's a good concept, and I think we should give it full play in our new ad campaign.
See also: full, give, play
References in classic literature ?
After waking Toby, they seated themselves round us on the mats, and gave full play to that prying inquisitiveness which time out of mind has been attributed to the adorable sex.
Maybe the old Cold War sense of confrontation gave full play to the U.
The business networking luncheon assisted enterprises of Hong Kong and other PPRD provinces/regions to open up more business and investment opportunities brought about by Pilot Free Trade Zones and gave full play to Hong Kong's role as the 'super-connector'.
As a global leading international engineering contractor, CMEC continuously regards international engineering contracting business as its core driving force and emphasizes on enhancement of competitive strength of such business, meanwhile developed international trade and financial services and gave full play to synergic effect of various segments to achieve a significant improvement of the Group's overall business.
The study in which I was said to "banish" advisors from "discourse" in fact gave full play to Bruni, Guarino, Mantegna's consultants and more.
Or the old Cold War sense of confrontation gave full play to the United States-North Korea standoff over the latter's nuclear and missile programs that threaten the former.