flog to death

flog (something) to death

To linger over or discuss something so long and to such a tedious and laborious extent that the subject is no longer of any interest or relevance. I think we should move on to another topic before we flog this one to death. The film's rhetorical message has been flogged to death by everyone you talk to.
See also: death, flog

flog someone to death

Lit. to beat someone to death with a whip. In the movie, the captain ordered the first mate to flog the sailor to death.
See also: death, flog

flog something to death

Fig. to dwell on something so much that it no longer has any interest. Stop talking about this! You've flogged it to death. Walter almost flogged the whole matter to death before we stopped him.
See also: death, flog
References in periodicals archive ?
And, as far as I can tell, it is merely a cash-cow that Nintendo wishes to flog to death.
The Welsh have got their own celebrity culture too, which, aided and abetted by the media, they flog to death at every available opportunity whether it be forever invoking the name of Sir Anthony Hopkins, learning yet more about Catherine Zeta Jones's baby or visiting Sian Lloyd's kitchen where, she told us last week, she has yet to cook a proper meal.