flog to death

flog someone to death

Lit. to beat someone to death with a whip. In the movie, the captain ordered the first mate to flog the sailor to death.
See also: death, flog

flog something to death

Fig. to dwell on something so much that it no longer has any interest. Stop talking about this! You've flogged it to death. Walter almost flogged the whole matter to death before we stopped him.
See also: death, flog

flog something to death

  (British, American & Australian informal) also beat something to death (American)
to use a particular style or to discuss a particular subject so many times that it is not interesting any more He basically takes one theme and flogs it to death for three hundred and fifty pages. No sporting event is beaten to death more than the Sugar Bowl - it is analyzed again and again by the commentators.
See also: death, flog
References in periodicals archive ?
And, as far as I can tell, it is merely a cash-cow that Nintendo wishes to flog to death.
The Welsh have got their own celebrity culture too, which, aided and abetted by the media, they flog to death at every available opportunity whether it be forever invoking the name of Sir Anthony Hopkins, learning yet more about Catherine Zeta Jones's baby or visiting Sian Lloyd's kitchen where, she told us last week, she has yet to cook a proper meal.