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flavour of the month |
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the flavour of the month (British & Australian, American & Australian) someone or something that has suddenly become very popular, but may not remain popular for long. Role-playing games are suddenly the flavour of the month. See also: month |
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? References in periodicals archive |
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The success of Open Mike made him the flavour of the month, and the press had him for breakfast, lunch and dinner, putting his mug on the cover of anything that wrapped around editorial content. Domestic Latin American markets are flavour of the month for international investors, and are likely to remain so as long as dollar yields remain at all-time lows. |
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flavour of the month
