flavor of the month

(redirected from flavor-of-the-month)
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flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and Biology is just the flavor of the month, trust me!
See also: flavor, month, of

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of
References in periodicals archive ?
You'll surely be hearing a lot more about him when he comes up with a film idea that doesn't have a flavor-of-the-month aftertaste.
Others who came to pay tribute were ``Long Riders'' co-star David Carradine, who called him a ``fine actor who transcends those flavor-of-the-month guys,'' and ``Mike Hammer'' co-star Kent Williams, who raised his wine glass, saying, ``To roast and toast an actor is to drink to a well-done ham,'' while Peter Jason laughed and said it was Stacy's mother, Mary, who deserved the lunch.
The market continues to be barraged by flavor-of-the-month architectures, many of which were announced over the past year.
And, indeed, the gifted piano man, who recently was inducted into the Rock and Roll Hall of Fame, never has received much respect in the Southland, where flavor-of-the-month artists often are embraced at the expense of genuine, enduring talent.
In honor of its flavor-of-the-month -- Malted March Madness -- Baskin-Robbins 31-Flavors recently pledged a $3,100 donation to the general scholarship fund of any college whose player scores 31 points or more in any of the final 31 games of the championship tournament.
We can't comment on the investigation, but it seems like this is the flavor-of-the-month copycat hoax,'' Alba said.
I guess ``junk guns'' are the current flavor-of-the-month on the anti-gun lobby's menu.
Gravesend'' is the flavor-of-the-month movie of the year.
Much of that comes from middle managers, who wonder if teams will disappear as fast as other flavor-of-the-month trends.