flavor of the month


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flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and biology is just the flavor of the month, trust me!
See also: flavor, month, of

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of
References in periodicals archive ?
Our frozen custard flavor of the month program remains a hit with our customers," said Boyd Hoback, president and CEO of Good Times Burgers & Frozen Custard.
We're celebrating the arrival of Frozen Custard to Grand Junction with our August Flavor of the Month -- Berry Berry, a rich, creamy combination of raspberries and strawberries," said Dan Romero, Grand Junction owner/operator and native of Grand Junction.
Our Frozen Custard Flavor of the Month program has been a real success," said Boyd Hoback, president and CEO of Good Times.
When the Dodgers named Tracy their fourth manager in as many years last October, it was as if Baskin-Robbins had announced vanilla was its flavor of the month.
We began media promotion in support of our frozen custard flavor of the month program in April after a four month hiatus and we're seeing immediate results," said Boyd Hoback, President and CEO.
Quote: ``When you listen to commercial radio, you're getting the flavor of the month.
The eBusiness consulting sector may not be flavor of the month, but Quidnunc has all the qualities we look for in a Company: a high quality management team, strong strategic alliances, a solid proposition and an international blue chip customer base," says Anji Gopal, Barclays Ventures.
Our customers don't want to worry about which CPU is the current flavor of the month.
It could guarantee Lonestar's place in the recording pantheon, or it could mean the band is the flavor of the month pleasing the most palates.