Nike used to run ads comparing basketball to revolution in its spiritual intensity, and another series in which old hoopsters talked lovingly about the way the game was played back in the innocent '70s, back before filthy lucre
had polluted it.
Especially in this day and age, when wilted has-beens prance about onstage in an attempt to rake in some more of that filthy lucre
, banking on the blind nostalgia of faithful fans to power them through their next mortgage payment.
They are eco-terrorists whose targets are corporations who - in their lust for filthy lucre
- have been responsible for acts such as the pollution of a local river.
As we all know, it was just smoke and mirrors, apart from all the filthy lucre
filtering into the bankers' own pockets.
To change the culture of our national game to the point where a real football man like Blues boss Alex McLeish would swap Wembley glory for filthy lucre
is among his most noteworthy.
But the CEO of Sedgefield-based Kromek has no regrets about ditching the lure of the filthy lucre
for a career in cutting-edge technology.
And those colours are green, green and green - as in filthy lucre
Chasing the filthy lucre
of Allen Stanford cost Clarke, personally, and cricket in this country as a whole, an enormous amount of credibility.
Where once our conversations concerned nothing beyond filthy lucre
and overdraft reduction, slowly they began to involve things like pounds for lengths, going and optimum distances.
Talking of money and celebrity though, many top chefs are more interested in making filthy lucre
than top-quality food, according to food critic Egon Ronay this week.
The Man-in-Charge has been pretty scathing about this desire for filthy lucre
But the filthy lucre
shows its full power to corrupt when it comes to buying and selling homes a because the amounts involved are so huge, and yet so unreal.
So there's no reason for boxing to feel shy about owning up to taking filthy lucre
They conned us into Europe, and stuck their snouts so far in the trough it's a wonder they didn't suffocate in filthy lucre
Such tricks don't have to be limited to filthy lucre
, of course.