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fall flat on its face

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fall flat on your/its face

to fail or make a mistake in an embarrassing way. The new scheme fell flat on its face in spite of all the financial support that was given. It's always amusing to see a newscaster fall flat on his face.

See also: face, fall, flat

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What plays out of town at the Mall of the Americas for example, may fall flat on its face in New York. Retail market: Been there, done that by FOX, BENJAMIN / Real Estate Weekly In a dry year," Webb says, "the fungus would fall flat on its face. Fungus routs gypsy moth outbreak by Science News More results

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fall apart
fall asleep at the switch
fall back on
fall between two stools
fall by the wayside
fall down on the job
fall flat

fall flat on its face
fall for
fall for hook, line and sinker
fall foul of
fall from grace
fall guy
fall head over heels
fall in a heap

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