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fall flat |
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fall flat 1. if an entertainment or a joke falls flat, people do not enjoy it and do not think it is funny. Several attempts at humour during his speech fell flat. 2. if an attempt to influence people's behaviour or opinions falls flat, it fails. The advertising campaign which had worked so well in the US fell flat in China. The statement that pregnancy is not an illness falls flat with many morning sickness sufferers. fall flat (on your face) to fail completely. Most of her jokes fell flat and her act was a disaster. It used to be an amazing magazine, but it's fallen flat on its face. |
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There is real motivation from the coaching staff to build off the USC win, and not fall flat against Florida State. Why do improvement initiatives often fall flat after a couple of years? True, some scenes sparkle while others fall flat, but the reader will still want to know what happens. |
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fall flat
