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everyone and his brother

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everyone and his brother  (American)
a very large number of people We couldn't get in to see the movie - everyone and his brother had decided to go.
See be on everyone's lips
See also: and, brother, everyone, his


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While everyone and his brother is rushing off to the tax sale, I've been sitting quietly on the sidelines, making a few phone calls, sending out a few letters, and snatching all their deeds right out from under them-- just before the waiting period is up.
It seems that everyone and his brother has "unlocked the secret" to getting huge amounts of traffic to your website.
Tip #4: Use keywords that are featured on as few competitive sites as possible: Yes, you want keywords that are hot, but not so hot that everyone and his brother have them featured in their Web sites.
 
 
 
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