every minute counts

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Every minute counts,

 and Every moment counts.
Fig. time is very important. (Used especially in situations where time is very limited.) Doctor, please try to get here quickly. Every minute counts. When you take a test, you must work rapidly because every minute counts. When you're trying to meet a deadline, every moment counts.
See also: count, every, minute

every minute counts

Also, every moment counts. Time is of the essence. For example, Hurry up with those tools-every minute counts, or In performing surgery every moment counts. This idiom uses count in the sense of "to enter into the reckoning" (and hence be important).
See also: count, every, minute
References in periodicals archive ?
Emperor Cruises will also launch overnight luxury cruises in June 2015 in world-famous Nha Trang Bay, accommodating 30 people in 15 en-suite cabins, the first in a total of five cruise ships in this particular project, with each one designed to be a sanctuary where every moment counts for our guests.
Volunteers will support the USO s Every Moment Counts campaign by assisting at a photo booth where festival participants can get their picture taken and post on their social media channels using #USOMoments to show their support for the troops.
Almost every moment counts in shooting and in life.
She is now sharing her experience of dealing with the life-threatening disease as part of Cancer Research UK's Every Moment Counts campaign.
Back then, Buffett said he would wait until after he and his wife died, when he planned to give the bulk of his $15 billion to population control (even though, of course, every moment counts on that cause).
For some, crops are a month late going into the ground, and that means every moment counts in the struggle to catch up and stay in business.
EVERY moment counts for Terry Gornell as he strives to establish a place in the Tranmere attack this season.
The most magnificent achievement you could imagine is, at its heart, built upon the recognition that every moment counts.
These are the types of straight-forward questions that I answer in a straightforward way in my new book, When Every Moment Counts.
My LifePlan is a health information services and technology company founded to help individuals take control of their medical information and personal directives, while also providing such information to authorized emergency care and health care providers in a timely, secure fashion when every moment counts.
The Emperor Cruises fleet is designed to be a sanctuary to ensure that every moment counts for the guests, with limo and butler services.
ChatGame is designed to bring us closer to the people we love, but also to make us realize that when we are with our loved ones, every moment counts.
It is so much more effective as a wonderful environment for making sure every moment counts for our families to spend quality time while being supported by the care team.
From those last minute touches at the bride's home to the nervous groom counting the minutes - from the church to the reception - every moment counts.