the emperor's new clothes

(redirected from emperors clothes)

the emperor's new clothes

Something widely accepted as true or professed as being praiseworthy due to an unwillingness of the general population to criticize it or be seen as going against popular opinion. Taken from the Hans Christian Andersen fable of the same name, in which a vain king is sold imaginary clothing by two weavers who promise him that it can only be seen by those who are ignorant, incompetent, or unfit for their position. The company's newest device is, in fact, a complete waste of money, but so many people are invested in their brand loyalty that they will continue to buy and adore it like the emperor's new clothes.
See also: clothes, new

the ˌemperor’s new ˈclothes

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the ˌemperor has no ˈclothes

used to describe a situation in which everybody suddenly realises that they were mistaken in believing that somebody/something was very good, important, etc: Soon, investors will realize that the emperor has no clothes and there will be a big sell-off in stocks.This comes from a story by Hans Christian Andersen. Two men offer to make an emperor a new suit from a very light material which they say stupid people cannot see. When the emperor puts on the suit, nobody wants to appear stupid so they all praise his new clothes. However, when a little boy asks why the emperor has no clothes on, everybody admits that they can see no clothes and that the emperor is naked.
See also: clothes, new