eat (one's) Wheaties

(redirected from eat their Wheaties)

eat (one's) Wheaties

To mentally and/or physically prepare or bolster oneself for a task or activity that requires a large amount of energy or effort. Refers to the cereal Wheaties, which advertises itself as the "Breakfast of Champions" and features prominent athletes on the front of its box. You're running an ultramarathon at the end of the summer? You'd better eat your Wheaties!
See also: eat
References in periodicals archive ?
I would like to remind all of the kids that they better eat their Wheaties.