eat (one's) Wheaties

(redirected from eat Wheaties)

eat (one's) Wheaties

To mentally and/or physically prepare or bolster oneself for a task or activity that requires a large amount of energy or effort. Refers to the cereal Wheaties, which advertises itself as the "Breakfast of Champions" and features prominent athletes on the front of its box. You're running an ultramarathon at the end of the summer? You'd better eat your Wheaties!
See also: eat
References in periodicals archive ?
Now that we all have to be champions, eat Wheaties, "Breakfast of Champions," and let good whole wheat help you keep fit to work or fight.
She swears she isn't hiding a secret stash of spinach in the dugout, and she doesn't eat Wheaties, either.
Their ZIP codes revealed they mostly populated neighborhoods with cluster names such as "money and brains" (two-earner couples, expensive condos or town homes, few children, their own hot tub, and a yen for jazz and sailing) but avoided rural areas tagged "shotguns and pickups" (low real-estate prices, families who eat Wheaties, drink whiskey, go to auto races or bowling alleys).
If a boy doesn't eat Wheaties, he won't grow up to be a major league ball player; if the young man doesn't keep regular he will miss out on promotions; he has to look out "after forty" and success will bring him at once more bathrooms and more ulcers.
I'm going to eat Wheaties for breakfast, wear Hanes (underwear) and eat McDonald's on the way in.