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down-to-earth

   Also found in: Dictionary/thesaurus, Wikipedia 0.07 sec.
down-to-earth
down-to-earth people or ideas are practical and work well. David's very arty and a bit of a dreamer - Ruth's much more down-to-earth. I like her down-to-earth approach to problem-solving.

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Written in a down-to-earth, friendly narrative tone, Beer: A History of Brewing in Chicago blends spot-on accurate research with an inviting prose style.
Written in a no-nonsense, down-to-earth style, A Fearless Guide to Starting a Profitable 5K Business covers how to minimize overhead as much as possible, low-cost marketing strategies that work, creating a "quality corporate image" on a shoestring, how to decide when to grow a business or keep it small, solid policies that avoid common traps and pitfalls, how to handle the emotional side of getting a business off the ground, and much more.
True vignettes pepper this handy, sensible, down-to-earth guide which avoids any kind of moralizing and focuses on promoting intellectual and emotional well-being at the office.
 
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