dogfood

(redirected from dog food)
Also found in: Dictionary, Thesaurus, Acronyms, Encyclopedia, Wikipedia.

eat (one's) own dog food

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to eat their own dog food to demonstrate their new operating system's speed and ease of use.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to eat our own dog food before the new operating system's release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.
See also: dog, eat, food, own

dogfood

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to dogfood their new operating system to demonstrate its speed and ease of use to the public. The company has a strict policy of dogfooding their website's own messenger system rather than traditional email, much to the consternation of some employees.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to dogfood the new operating system before its release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.
References in periodicals archive ?
It's the first to examine whether or not there is a demonstrated benefit to including "fresh" (frozen, actually) chicken in an extruded, dry dog food.
The K9 Awards help pet owners discover quality dog foods and treats from manufacturers of all sizes.
Aniston and Wilson ate dog food after losing a dare on talk show Wetten Das.
The main-meal dog food category is worth 677m [pounds sterling], but is forecast to decline to 659m [pounds sterling] by 2008 [ACNielsen MAT November 27, 2004].
Kevin, who works at Woolworths' HQ in Marylebone Road, north London, said: "A supplier put forward a gravy product to pour over dried dog food.
Swedish cows that had been served dog food by their owner have been destroyed.
Unless we get more donated tins of dog food, the supply of food for dogs will run out in two weeks," said Ian Kerr, RSPCA volunteer at the site.
Premium dry dog food is expected to continue to register one of the strongest performances, with sales set to grow by 6% in current value terms in 2011.
The growing dog population and the trading-up trend continue to fuel sales of dog food in China.
USPRwire, Sun Oct 18 2015] The general poor performance of overall dog food during 2014 is predicted to slow down during 2015.
UKPRwire, Fri Dec 05 2014] Dog food is expected to witness an improvement in 2013, posting current value growth of 5% following a 10% decline in 2013, mainly as a result of regulatory issues.
THIEVES who stole PS2000 of dog food from a pet shop are being hunted by police.
It's a USDA certified organic dog food made in the USA with the highest quality ingredients, starting with organic chicken, organic chicken broth, organic sweet potatoes, organic liver, organic blueberries, organic eggs, organic broccoli, organic peas, organic guar gum, organic olive oil, and a bunch of vitamins and minerals.
THE AGRICULTURE Ministry has withdrawn from the market all stocks of Natural Balance Growth -- Lamb and Rice dog food.